Set the baseline

Before any story can be told, you need the frame. The axes draw themselves in — a scale to measure against.

The data builds

Bar by bar the picture fills in. Each column lands in sequence, and the shape of the quarter starts to emerge.

A trend emerges

Connect the tops and the noise resolves into a direction. The line sweeps across, marking every point it passes.

Peak performance

One number stands above the rest. Flag the high point — that is the headline the chart was built to deliver.

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